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MOTORSPORTS MARKETING

FROM NAMING RIGHTS
TO TRASH CANS.

Facilities, series, and venues have millions in untapped sponsorship inventory. Most don't know how to package it, price it, or sell it. We do. From title sponsorships, turn markers, to the garbage cans in the paddock, if it can hold a logo, we can monetize it.

$0
Single Largest Annual Contract
0%
Sponsor Renewal Rate
0
Annual Impressions Delivered
THE HARD TRUTH

WHY FACILITIES LEAVE MONEY ON THE TABLE

01
NO TIME TO SELL

You're running a facility, managing events, handling customers, dealing with owners, putting out fires. Sponsorship sales keeps getting pushed to "next week."

02
NO INVENTORY STRATEGY

You've got a facility full of sponsorable assets. Walls, turns, gates, suites, even parking lots. But no system to package, price, or sell them.

03
SELLING LOGOS, NOT VALUE

Sponsors don't want a sign. They want customers, leads, and brand exposure. If you can't show ROI, you're competing on price, and losing.

04
NO RENEWAL ENGINE

You land a sponsor, cash the check, and scramble to replace them next year. No reporting. No relationship management. No renewals.

WHY WE'RE DIFFERENT

WE BECOME YOUR
SPONSORSHIP DEPARTMENT.

You run the facility. We run the sponsorship sales. Prospecting, pitching, closing, activating, reporting, renewing. We handle it all so you can focus on what you do best: putting on great events. And because we've sat on both sides of the table, our deals close and they stick.

Full-service sponsorship sales
$42M+ in deals closed
88% sponsor renewal rate
YOUR PIT CREW

FULL-SERVICE SPONSORSHIP SOLUTIONS

Everything you need to maximize sponsorship revenue across your facility, series, or event.

01
INVENTORY DEVELOPMENT

We audit every sponsorable asset. From naming rights to napkins. We build tiered packages that sell.

  • Facility Sponsorship Audit
  • Asset Identification & Pricing
  • Tiered Package Development
  • Digital Inventory Strategy
  • Naming Rights Valuation
  • Category Exclusivity Planning
02
SPONSORSHIP SALES

We don't just create proposals, we close deals. Prospecting, pitching, negotiating, signing.

  • Prospect List Development
  • Outreach Campaigns
  • Proposal Creation
  • Pitch Meeting Support
  • Contract Negotiation
  • Deal Closing
03
ACTIVATION & FULFILLMENT

Signed contracts are just the start. We execute every deliverable so sponsors get what they paid for.

  • Signage & Branding Execution
  • Hospitality Program Management
  • On-Site Activation
  • Digital & Social Fulfillment
  • PA Announcements & Integration
  • VIP Experience Coordination
04
REPORTING & RENEWALS

The money's in the renewals. We prove ROI and turn one-year deals into multi-year partnerships.

  • Impression Tracking
  • Photo/Video Documentation
  • ROI Reporting
  • Sponsor Communication
  • Renewal Strategy
  • Upsell Opportunities
ON THE PODIUM

FROM UNTAPPED TO UNSTOPPABLE

CASE STUDY
Regional Facility Lands $5.6M Annual Sponsorship Program

A regional motorsports facility had naming rights collecting dust and random signage deals that barely covered maintenance. No inventory system. No sales process. No reporting. We audited every sponsorable asse. From the main grandstand to the pit lane trash cans. We built tiered packages, created a prospecting engine, and went to market. Within 18 months: a fully-sold title sponsorship, category-exclusive partners across automotive, beverage, and financial services, and a renewal rate that proves the value.

$5.6M
Annual Contract Value
98%
Sponsor Renewal Rate
640%
Revenue Increase

Long Drive didn't just sell sponsorships, they built us a sponsorship business. The inventory system, the sales process, the reporting... sponsors actually thank us now. Our renewals went from a scramble to a formality.

— Jason P - GENERAL MANAGER, REGIONAL MOTORSPORTS FACILITY
WHO WE WORK WITH

FROM LOCAL TRACKS TO MAJOR SERIES

01
TRACKS & FACILITIES
02
RACING SERIES & SANCTIONING BODIES
03
MOTORSPORTS EVENTS & FESTIVALS
04
BRANDS ENTERING MOTORSPORTS

GREEN FLAG.
LET'S GO.

Whether you're looking to land your first sponsor or scale to title partnerships, we're ready to build your winning strategy.

BOOK YOUR STRATEGY CALL

Free consultation. No pressure. Just strategy.

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