DC
MARKETING
AGENCY
Digital marketing for associations, government contractors, advocacy organizations, and mission-driven organizations in the nation's capital. We help you grow membership, win contracts, and advance your cause.
LET'S TALKWashington, DC 20005
DC MARKETING IS A DIFFERENT GAME
- Consumer marketing tactics applied to B2B and membership audiences
- Agencies that don't understand GovCon, associations, or advocacy
- Generic SEO that ignores DC's unique competitive landscape
- Marketing that prioritizes awareness over member acquisition
- Creative that looks like it belongs in Nashville, not the Beltway
- Vanity metrics that don't connect to revenue or mission impact
- Understanding the unique buying cycles of federal procurement
- Member acquisition strategies built for association economics
- Thought leadership campaigns that establish policy credibility
- LinkedIn and paid media targeting decision-makers, not the public
- Content that demonstrates expertise to sophisticated audiences
- Marketing tied to contract wins, member growth, and policy outcomes
BUILT FOR DC'S UNIQUE MARKET
Washington isn't like other markets. Your buyers are different. Your sales cycles are different. Your success metrics are different. We get it—and we've built our practice around it.
Member acquisition, retention campaigns, event marketing, and thought leadership content. We help associations demonstrate value and grow membership in competitive markets.
Pipeline development, capability marketing, proposal support, and brand positioning. We help GovCon firms stand out in a $755 billion federal marketplace.
Grassroots mobilization, digital campaigns, stakeholder engagement, and coalition building. We help advocacy groups move policy and build movements.
Donor acquisition, awareness campaigns, and impact communications. We help mission-driven organizations expand their reach and increase support.
Thought leadership positioning, report launches, media relations support, and audience development. We help ideas reach the people who can act on them.
Law firms, consulting practices, and B2B service providers competing for DC's sophisticated clients. We help you stand out in a crowded market.
THE DC INFLUENCE ECONOMY
Washington DC is the epicenter of a massive influence economy. Over 2,300 trade associations call the DC metro home, generating $12 billion in annual revenue. The federal government awarded $755 billion in contracts in FY2024, with the DC metro area capturing roughly 24% of total federal contract spend.
Sources: Cause IQ, GAO, OpenSecrets, Bloomberg Government (2024)
Meanwhile, lobbying expenditures hit a record $4.5 billion in 2024. The health sector alone spent $744 million influencing federal policy. This is an economy built on relationships, expertise, and credibility—not impulse purchases or viral content. Marketing in DC requires understanding how decisions actually get made.
Whether you're a GovCon firm chasing a contract vehicle, an association competing for members, or an advocacy organization building a coalition, your marketing needs to speak the language of DC. Generic campaigns don't cut it here. You need a team that understands your world.
WHAT WE DO FOR DC CLIENTS
For associations: targeted campaigns that reach the right professionals, demonstrate member value, and convert prospects into dues-paying members. We optimize the full funnel from awareness to renewal.
For government contractors: capability marketing, past performance positioning, and pipeline development. We help you get on the radar of agency decision-makers and prime contractors before the RFP drops.
Content strategy, report launches, policy communications, and executive positioning. We help you establish credibility with the audiences who matter most to your mission.
LinkedIn, Google, programmatic, and account-based marketing. Precision targeting that reaches federal employees, Hill staffers, association executives, and other DC decision-makers.
Technical SEO, keyword strategy, and content creation optimized for DC's competitive landscape. We help you rank for the searches that matter to your business.
Websites and brand systems that establish credibility with sophisticated DC audiences. No templates—custom design that reflects your organization's stature and expertise.
WHAT CLIENTS SAY
They actually understand how DC works. Most agencies try to apply consumer marketing tactics to our membership model—Long Drive built a strategy that makes sense for associations.
Our GovCon pipeline was unpredictable before we started working together. Now we have consistent visibility with agency decision-makers and primes. The ROI speaks for itself.
The transparency is what sold us. We know exactly where our budget goes, what's working, and what we need to adjust. No black box nonsense.
They rebuilt our digital presence and thought leadership strategy from scratch. Our report downloads tripled and we're getting calls from Hill offices.
FREQUENTLY ASKED QUESTIONS
LET'S TALK
No pitch deck. No pressure. Just a conversation about your organization and whether we're the right fit.
SCHEDULE A CALLSee Our Case Studies · About Long Drive Marketing · All Services · For-Profit Marketing · Nonprofit Marketing