It's spring. You're busy. I get it. But right now — before summer hits and everyone checks out mentally — is the best time to audit your marketing and fix what's broken.
Think of this like a spring cleaning for your business's online presence. Takes a few hours. Prevents months of wasted effort.
Here's the checklist. Go through it this week.
Website Health Check (30 minutes)
[ ] Run a speed test. Go to our website score tool or Google PageSpeed Insights. If your mobile score is under 50, you have a speed problem that's costing you leads.
[ ] Check your site on your phone. Actually pull it up. Navigate around. Is the text readable? Are buttons tappable? Can you find and call the phone number in two taps? Does the contact form work?
[ ] Test every form. Fill out your contact form. Your quote request form. Any form on your site. Make sure they still work and the emails arrive. I've seen forms break silently for months while business owners wonder why leads dried up.
[ ] Check for broken links. Click through your navigation. Click links in your footer. Click CTAs on your major pages. One broken link makes your whole site feel neglected.
[ ] Update your copyright year. If your footer says "© 2024," update it. Small thing. Big trust signal.
Google Presence (30 minutes)
[ ] Review your Google Business Profile. Are hours correct — including any spring/summer changes? Is the phone number right? Are your services listed? When was the last post?
[ ] Check your reviews. Have you responded to every review from the past 6 months? Are there any negative reviews that need a response? Count your total — if you're under 30, make review collection a priority this quarter.
[ ] Google yourself. Search your business name. Search your main service + city. What comes up? Is the information accurate? Are there old listings with wrong info that need updating?
[ ] Check your competitors. Search the keywords that matter most to your business. Who's ranking above you? What are they doing that you're not?
Content Audit (1 hour)
[ ] Review your top pages. Pull up Google Analytics (or whatever analytics you use). Look at your top 10 most-visited pages. Is the content current? Are the CTAs working? Is there anything outdated?
[ ] Check for outdated content. Blog posts referencing "2024 trends." Service pages with old pricing. Team pages with employees who left. Portfolio pages with old work. Update or remove anything that dates you.
[ ] Plan your next quarter of content. What are you going to publish between now and September? Even a rough plan (4-6 blog post topics) prevents the "I should write something" paralysis that leads to publishing nothing.
[ ] Update your meta descriptions. Look at how your pages appear in Google search results. Are the descriptions compelling? Do they include your location? Would you click on them?
Email Marketing Check (20 minutes)
[ ] When was your last email? If it's been more than a month, you're losing momentum. Send something this week.
[ ] Clean your list. Remove bounced emails and unengaged subscribers who haven't opened anything in 6+ months. A smaller, engaged list performs better than a large, dead one.
[ ] Check your signup forms. Do they still work? Is the offer still relevant? Are they visible on your website?
[ ] Plan your next 3 emails. Just the topics. Having a plan makes it 10x more likely you'll actually send them.
Social Media Check (20 minutes)
[ ] Audit your profiles. Is your bio current on every platform? Profile photo up to date? Link to your website working?
[ ] Check your metrics. Look at the last 3 months. What content performed best? What got ignored? Do more of what works.
[ ] Clean up or shut down dead accounts. If you have a Twitter account you haven't posted on in a year, either post or delete it. Dead social accounts look worse than no social accounts.
Competitive Intelligence (20 minutes)
[ ] Check 3 competitors' websites. What are they doing that you're not? New services? Blog content? Better design? This isn't about copying — it's about not falling behind.
[ ] Check competitors' Google reviews. How many do they have? What are customers saying? This tells you what the market values and where there are gaps you can fill.
[ ] Search your top 5 keywords. Who's ranking? Has anything changed? Are there new competitors you weren't tracking?
Technical Housekeeping (15 minutes)
[ ] Check your SSL certificate. Is your site showing the padlock (https://)? If not, fix this immediately — Google penalizes non-secure sites.
[ ] Update your software. WordPress, plugins, themes — if anything needs updating, do it. Outdated software is a security risk and can cause site issues.
[ ] Check your backups. Is your website being backed up? When was the last one? Could you restore your site if something went wrong tomorrow?
[ ] Review your analytics. Is tracking still working? Is Google Analytics collecting data? You can't improve what you don't measure.
The One Thing That Matters Most
If you only do one thing from this list, do this: Google your main service + your city and see where you rank. That single data point tells you more about your marketing health than any other metric.
If you're on page one — great, maintain and improve. If you're on page two or beyond — you have work to do, and the sooner you start, the sooner results come.
Need help with any of this? Run your free website score → for an instant health check, or schedule a strategy call and we'll go through it together.
Long Drive Marketing helps small businesses build marketing that works — not just marketing that exists. [See everything we do →](/services)