I'm going to let you in on a secret that most Cheyenne business owners don't realize: the digital marketing competition in Wyoming is almost nonexistent.
In Nashville, ranking on page one of Google for "marketing agency" means battling 50 other agencies with real SEO strategies. In Cheyenne? You're competing against maybe three other businesses that have bothered to do anything online at all. Most of them haven't updated their website since Frontier Days 2019.
This is an incredible opportunity. And almost nobody is taking it.
The Wyoming Mindset Problem
I get it. Cheyenne runs on relationships. Handshakes, referrals, the guy you met at the Elks Lodge. That's how business has always been done here, and it works. To a point.
But here's what's changing: the population is growing. New families from Colorado, from out of state, from the military. People who don't know your name yet, don't have local connections, and do exactly one thing when they need a service — they Google it.
If you're not there when they search, you don't exist to them. Period.
The business owners in Cheyenne who figure out Google first are going to eat the ones who don't. Not because they're better — because they're findable.
Why Cheyenne Is the Easiest Market to Win Online
Let me paint you a picture.
In Nashville, a plumber might need 150 reviews, a $3,000/month SEO budget, and six months of content to crack the top three on Google. In Cheyenne? The top result for "plumber Cheyenne" probably has 30 reviews and a website that was built on GoDaddy in 2016.
The barrier to entry is hilariously low. A properly optimized Google Business Profile, a modern website with the right keywords, and a consistent review strategy would put most Cheyenne businesses on page one within 90 days.
That's not an exaggeration. The competition simply isn't there yet.
What Cheyenne Businesses Should Do
1. Claim your Google Business Profile. If you haven't done this, stop reading and do it now. Seriously. Complete every field. Add photos. Get your hours right. This alone puts you ahead of half the businesses in Laramie County.
2. Build a real website. Not a free Wix page from 2017. A modern, mobile-friendly website that loads fast, mentions Cheyenne and Wyoming naturally, has your services clearly listed, and makes it easy to call or contact you.
3. Get reviews. Ask every satisfied customer. Make it easy — text them the link. In a market where your competitors have 8 reviews, getting to 30 makes you look like the established choice.
4. Write about Cheyenne. "How to Prepare Your Home for a Wyoming Winter." "Best Cheyenne Restaurants for a Business Lunch." "What Every Cheyenne Homeowner Should Know About Foundation Cracks." Google connects local content to local searches. Be the Cheyenne expert online.
5. Think regionally. Don't just target Cheyenne. There are people searching from Fort Collins to Casper. If you serve a wider area, say so. Each city and town you mention gives Google another connection to rank you for.
The Frontier Days Factor
Cheyenne Frontier Days brings in hundreds of thousands of visitors every year. Most local businesses treat it as a foot-traffic event. Smart businesses treat it as a digital marketing event.
People searching "restaurants near Frontier Days," "things to do in Cheyenne this weekend," "best bars Cheyenne" — all of that search volume spikes hard in July. If you have content on your website targeting those searches, you capture traffic from people who are in town and spending money.
A bar in downtown Cheyenne that publishes a "Frontier Days Survival Guide" and optimizes it for search terms related to the event will get thousands of visits from tourists with their wallets open. One blog post. Annual traffic. Zero ad spend.
The Investment Is Minimal
Because the competition is so low, your investment doesn't need to be high. Here's what makes sense for most Cheyenne businesses:
- $2,000-4,000 one-time: A professional website with SEO foundations built in
- $500-1,000/month: Ongoing SEO, content, and review management
- $0/month: Google Business Profile optimization (free, just takes an hour)
Compare that to the cost of a single print ad in the Wyoming Tribune Eagle that runs once and disappears. The digital investment compounds. Every month it gets stronger.
Don't Wait for the Competition
Right now, the digital marketing landscape in Cheyenne is wide open. That won't last. As the population grows and national businesses move in, the competition will heat up. The businesses that establish their online presence now will have the head start.
In two years, the business with 150 Google reviews, a well-ranked website, and a content library will be nearly impossible to catch. The one that starts then will be starting from zero against established competition.
The window is open. Walk through it.
See how your online presence stacks up → or let's build your Cheyenne strategy.
Long Drive Marketing serves businesses in Cheyenne and across Wyoming. [Learn about our Cheyenne presence →](/cheyenne-marketing-agency)